14 Best SaaS Content Marketing Agencies in 2023

In this blog post, we went over and compared 14 SaaS content marketing agencies—so you don’t have to.

Each agency on this list has a proven track record of getting results, but we’ve added:

• An example of their work;
• A few reviews from their clients;
• How we feel about how they work with SaaS specifically.

As a SaaS founder, you understand the value of organic traffic. 

When your potential customers are searching for solutions to problems, your content should rank first.

What we’ve experienced is that in most cases, SaaS founders want to invest in content, but lack the time or in-house expertise/skills.

And to be honest, you need some SEO knowledge to make the right decision on which agency you should pick.

Too many blogs have generic, unhelpful articles with no product tie-in, that aren’t generating sales leads, and plainly suck.

This is a result of hiring without knowing what a SaaS blog needs.

What you need is to outsource content marketing to:

• An agency that’s focused on SaaS, and SaaS only. SEO strategy wildly differs from industry to industry;
• An agency that will create content that actually converts—articles that have an impact on your bottom line rather than just traffic;
• An agency that knows the brand’s customers and product(s) in and out, as if they were a part of your team.

With that in mind, let’s dive into our list of the top 14 SaaS content marketing agencies.

14 Best SaaS Content Marketing Agencies

Here’s a list of the best content marketing agencies in 2023—for SaaS specifically.

1. ContentMethod

Scale your SaaS trials and demos with done-for-you content marketing services.

ContentMethod specializes in content that actually converts.

We focus on SaaS—and only SaaS.

We may not know how to do SEO for, say, e-commerce—but we’re pretty confident in the framework we’ve developed for SaaS.

It consistently delivers either:

• Trials (direct conversions at any stage of the funnel);
• Relevant traffic (which can then be retargeted further down the funnel).

Because of this, we’ve now got a proven track record with SaaS companies using SEO as their main acquisition channel.

Let’s look a little deeper into said framework.

Articles that actually convert

Far too many SaaS founders and marketers have worked with content writers and agencies that churn out content… and that’s it.

Content that you pay for, but doesn’t generate ROI.

After a few months, you’re left wondering: “what are we doing here?”:

• The content is boring, and no different than anything else you can find on Google;
• It doesn’t represent your brand, it’s not helpful to anyone;
• A small traffic uptick, but no conversions;
• No impact on MRR.

We see this a lot. So we like to focus on what matters: the bottom-line, content that converts.

This typically means:

• A massive focus on capturing bottom-of-funnel (solution-aware) searchers;
• Top- and middle-of-funnel articles that directly tie-in with the product.

Let’s take a look at some examples and results.

Here are two articles that are still generating leads for ManyRequests, a client portal software for agencies:

7 Cold Email Scripts for Agencies That Actually Generate Sales

7 White-Label Project Management Software To Try Out

Our results for SaaS companies speak for themselves:

• From 15 to 200 daily visits on the ManyRequests blog since they started working with ContentMethod (it’s on our homepage!);
• Over 100 new trials acquired through SEO every month (from 5), resulting in $1250 new MRR monthly;
• Another SaaS client now ranks on Page #1 of Google for 15+ high-intent search terms (undisclosed MRR).

Including you in the process

You know your business better than anyone.

In fact, in an ideal world, it’d be better if you handled the entire SEO strategy—you just lack the time or expertise.

At ContentMethod, we know a successful content strategy will require product owner insights.

So, during the onboarding process, we schedule several strategy calls before we get started. This is to ensure:

• We understand your customers: why they buy your product, where they come from, what blogs they typically read…
• We understand your product: what is it exactly, what’s the main benefit? And how can we turn this into articles that convey this benefit—and make your visitors sign up for your product?
• We use your expertise: we’re not experts in anything except SEO. We’ll need your insights to write posts that are authoritative and trustworthy—until we truly feel we “get” the industry.

The better we understand your business and customers, the more effectively we can create content that converts.

In most cases, onboarding calls are with founders and/or the marketing team, then monthly sync-ups between marketing and one of our dedicated account managers.

Continuous tracking and content optimization

While SEO is a great channel to scale traffic and sales leads; this doesn’t mean we stick to a “publish and forget” concept.

If we notice articles that are underperforming, we schedule them to be re-optimized or re-written from scratch.

This will make sure your content doesn’t decay (=lose rankings over time), consistently outperforms your competitors, and keeps converting.

In most cases, the #1 reason articles start declining in SERPs is they’re not maintained. Information, research, and stats are outdated—and Google notices this. 

We’ll work with you, in your analytics suite (Google, Plausible, etc.), or we can set one up for you.

Now let’s take a look at other SaaS content marketing agencies and see how they compare to ContentMethod.

2. Grow and Convert

A conversion-focused SEO agency that helps companies rank for high buying intent, competitive keywords. 

Grow and Convert created a “Pain Point SEO” methodology, similar to the “Jobs-to-be-Done” (JTBD) framework, and use that to create content for clients. 

They also provide PPC services and a course for content marketing professionals and freelancers. 

Here’s an example of an article produced by Grow & Convert.

Their pricing starts at $10,000 per month, with an extra $5,000 for link building services.

Pros:

• Grow and Convert have a high level of communication and transparency
• They are true thought leaders in the space, writing a highly-successful SaaS marketing blog for years
• They work collaboratively with their clients, with ongoing recommendations and guidance

Cons:

• Pricing can be steep for SaaS businesses with a limited budget

3. Content Allies

Content agency specialized in podcasts. 

As a done-for-you podcasting agency, Content Allies creates and manages the whole podcast creation process for B2B businesses. 

We can’t find any examples of articles by them, but there are numerous examples of podcasts they create across dozens of channels (e.g. Apple, Spotify, etc.).

Their pricing is custom based on your needs—so you’d need to contact them for a quote if you’d like to start a podcast.

Pros:

• 100% done-for-you podcast services—nothing to do on your end

Cons:

• They do podcasts, and podcasts only. You’ll need another agency if you want to target other channels

4. Refine Labs

B2B marketing consulting firm including content marketing and demand generation.

Refine Labs is an enterprise-level SaaS content marketing agency.

They seem to focus more on strategy than the content itself, so we can’t find any examples of their work. 

Pricing starts at $19,000 per month.

Pros:

• Excellent consultation on market research and brand marketing
• Knowledgeable team willing to experiment with marketing approaches

Cons:

• Few are mentioned, however their pricing is more steep for newer SaaS businesses

5. Optimist

Growth-focused SEO and content marketing agency for startups and SaaS.

Optimist focuses on building “organic growth engines” for SaaS companies. This includes SEO strategies and article creation as part of their monthly packages.

Here’s an example of an Optimist article for a SaaS client.

Their pricing starts at $10,000 per month.

Pros:

• An outsourced content team for clients
• Recruit, test, and manage writers and voice like an in-house team would
• Complete transparency from their CEO on how they build a content agency, so you can follow their journey

Cons:

• Mostly targeted at growth-stage businesses, so a steeper pricing

6. Embarque.io

High-quality SEO content marketing services to high-growth clients. 

As a full-service SaaS content marketing agency, Embarque.io manages everything from outsourcing work to freelance writers to securing backlinks.

Here’s an example of an article they’ve created for a client.

Their pricing starts at $899 per month.

Pros:

• An affordable service for startups at any stage of their growth
• Proven track record of ranking articles on the first page

Cons:

• Pricing based on word count, which can sometime detract on quality

7. NoGood

Full-service SEO agency for VC-backed startups. 

NoGood gets its name from saying they’re “not a traditional marketing agency.” 

Their services include content marketing and technical SEO, but also PPC, email marketing, SMS marketing, and more.

NoGood includes some impressive results in case studies, but we couldn’t find any examples of articles to share with you.

Their pricing for SEO services is unknown—you’d have to contact support for this.

Pros:

• A 360° marketing agency
• Works in squads—which is like having your own in-house marketing team

Cons:

• Some reviews mention a lack of communication and delays with projects

8. Codeless

Content production agency and platform. 

Codeless is a full-service content marketing agency that creates everything from strategy to content for clients, and can scale up and down teams of writers according to content demand. 

Here’s an example of a Codeless blog for a client.

Their pricing starts at $10,000 per month.

Pros:

• Some of the brands they worked with had a lot of success with SEO (namely Monday.com)

Cons:

• A strong emphasis on quantity over quality—”content mill” reputation
• Pricing based on word count, which can sometime detract on quality

9. Brafton

Full-service content marketing agency.

Brafton provides a complete suite of content marketing and SEO services. It has offices in the US, Europe, and Australia, and an extensive global team of writers. 

Here’s a small example of Brafton’s work.

SEO packages with Brafton start at $1 per word—which can quickly add up for longer articles.

Pros:

• Services in content writing, video marketing, graphic design, and more
• In-house project management tool to follow progress on your deliverables

Cons:

• Per-word pricing
• Not particularly SaaS-specialized
• Difficulty getting in touch with account managers for some clients

10. Bay Leaf Digital

Results-driven SaaS marketing agency. 

Bay Leaf Digital is a US-based agency with a distributed team that creates content, articles, social posts, and adverts for SaaS clients at various stages of growth.

Bay Leaf publishes case studies but unfortunately doesn’t include examples. 

Pricing is custom and depends on your needs.

Pros:

• A full range of copywriting services including SEO content & social media
• They also offer PPC management, if that’s something you need

Cons:

• Their expertise lies in broader industries, and they mostly produce content on a very large scale
• Not suitable for smaller or niche SaaS businesses

11. SimpleTiger

Helping SaaS businesses scale their MRR significantly through SEO. 

SimpleTiger produce everything from SEO strategies to keyword research and creating content for SaaS companies.

Here’s an example of their work.

Pricing unavailable, but targeted at SaaS with minimum $10M ARR.

Pros:

• The entire suite of SEO services: strategy, audit, content writing, and offsite SEO
• Constant, ongoing support with Slack access, project management, and monthly reports

Cons:

• Not suitable for smaller SaaS companies with limited revenue

12. Animalz

High-quality content marketing to enterprise companies, startups, and VC firms.

Animalz provides the full suite of content services, from strategies to content creation. 

Here’s an example of their work for a SaaS client. 

Pricing: custom, depending on your needs.

Pros:

• 100% focused on B2B SaaS companies
• Only takes on a handful of clients to ensure availability

Cons:

• Long-term commitment (minimum 6 months)

13. Uplift Content

Content marketing services for busy SaaS marketing teams. 

Content services from Uplift Content include eBooks, sales materials, articles, and case studies. 

Uplift publishes quite a few case studies but no examples of content by them could be found.

Pricing starts at $1500 per month.

Pros:

• Free content audit for potential clients
• Handles all aspects of content marketing for SaaS

Cons:

• Mostly focused on case studies, eBooks, and white papers—they do very little blog writing
• Communication and response time could be improved

14. Express Writers

Canadian-based content writing firm. 

Express Writers produces content for a wide variety of companies, including SaaS. It has a global team of writers at various levels and with a range of sector-focused specialties.

They don’t have sample content online, but you can request examples when contacting them.

They offer the lowest pricing out of all agencies on this list, starting at $57 per blog post.

Pros:

• Hands-off content marketing—order your blog posts in one click

Cons:

• No account manager—you’ll have to trust their writer to “get it right”
• Limited revisions, despite advertising “until satisfaction”

Wrapping up . . . 

We hope you’ve found this list of the 14 best SaaS content marketing agencies helpful. 

Obviously, we’re biased—but we hope including reviews and examples for each of the companies on this list will help you make an informed decision for your content marketing needs:

• If you’re looking for a SaaS-focused, reasonably priced agency, we recommend ContentMethod.
• If you have a larger budget, and need backlinks and/or PPC management as well as content, try out Grow and Convert.
• If you’re at a later stage of growth, and need scalable content, fast, we recommend Codeless.