In this blog post, we went over and compared 14 SaaS content marketing agencies—so you don’t have to.
Each agency on this list has a proven track record of getting results, but we’ve added:
As a SaaS founder, you understand the value of organic traffic.
When your potential customers are searching for solutions to problems, your content should rank first.
What we’ve experienced is that in most cases, SaaS founders want to invest in content, but lack the time or in-house expertise/skills.
And to be honest, you need some SEO knowledge to make the right decision on which agency you should pick.
Too many blogs have generic, unhelpful articles with no product tie-in, that aren’t generating sales leads, and plainly suck.
This is a result of hiring without knowing what a SaaS blog needs.
What you need is to outsource content marketing to:
With that in mind, let’s dive into our list of the top 14 SaaS content marketing agencies.
Here’s a list of the best content marketing agencies in 2023—for SaaS specifically.
Scale your SaaS trials and demos with done-for-you content marketing services.
ContentMethod specializes in content that actually converts.
We focus on SaaS—and only SaaS.
We may not know how to do SEO for, say, e-commerce—but we’re pretty confident in the framework we’ve developed for SaaS.
It consistently delivers either:
Because of this, we’ve now got a proven track record with SaaS companies using SEO as their main acquisition channel.
Let’s look a little deeper into said framework.
Far too many SaaS founders and marketers have worked with content writers and agencies that churn out content… and that’s it.
Content that you pay for, but doesn’t generate ROI.
After a few months, you’re left wondering: “what are we doing here?”:
We see this a lot. So we like to focus on what matters: the bottom-line, content that converts.
This typically means:
Let’s take a look at some examples and results.
Here are two articles that are still generating leads for ManyRequests, a client portal software for agencies:
Our results for SaaS companies speak for themselves:
You know your business better than anyone.
In fact, in an ideal world, it’d be better if you handled the entire SEO strategy—you just lack the time or expertise.
At ContentMethod, we know a successful content strategy will require product owner insights.
So, during the onboarding process, we schedule several strategy calls before we get started. This is to ensure:
The better we understand your business and customers, the more effectively we can create content that converts.
In most cases, onboarding calls are with founders and/or the marketing team, then monthly sync-ups between marketing and one of our dedicated account managers.
While SEO is a great channel to scale traffic and sales leads; this doesn’t mean we stick to a “publish and forget” concept.
If we notice articles that are underperforming, we schedule them to be re-optimized or re-written from scratch.
This will make sure your content doesn’t decay (=lose rankings over time), consistently outperforms your competitors, and keeps converting.
In most cases, the #1 reason articles start declining in SERPs is they’re not maintained. Information, research, and stats are outdated—and Google notices this.
We’ll work with you, in your analytics suite (Google, Plausible, etc.), or we can set one up for you.
Ready to increase your SaaS traffic, conversion rates, and sales leads?
Book a quick call with ContentMethod: let’s talk content strategy, SEO, and how ContentMethod can help.
Alternatively, send an email over to firstname.lastname@example.org
Now let’s take a look at other SaaS content marketing agencies and see how they compare to ContentMethod.
A conversion-focused SEO agency that helps companies rank for high buying intent, competitive keywords.
Grow and Convert created a “Pain Point SEO” methodology, similar to the “Jobs-to-be-Done” (JTBD) framework, and use that to create content for clients.
They also provide PPC services and a course for content marketing professionals and freelancers.
Their pricing starts at $10,000 per month, with an extra $5,000 for link building services.
Content agency specialized in podcasts.
As a done-for-you podcasting agency, Content Allies creates and manages the whole podcast creation process for B2B businesses.
We can’t find any examples of articles by them, but there are numerous examples of podcasts they create across dozens of channels (e.g. Apple, Spotify, etc.).
Their pricing is custom based on your needs—so you’d need to contact them for a quote if you’d like to start a podcast.
B2B marketing consulting firm including content marketing and demand generation.
Refine Labs is an enterprise-level SaaS content marketing agency.
They seem to focus more on strategy than the content itself, so we can’t find any examples of their work.
Pricing starts at $19,000 per month.
Growth-focused SEO and content marketing agency for startups and SaaS.
Optimist focuses on building “organic growth engines” for SaaS companies. This includes SEO strategies and article creation as part of their monthly packages.
Here’s an example of an Optimist article for a SaaS client.
Their pricing starts at $10,000 per month.
High-quality SEO content marketing services to high-growth clients.
As a full-service SaaS content marketing agency, Embarque.io manages everything from outsourcing work to freelance writers to securing backlinks.
Their pricing starts at $899 per month.
Full-service SEO agency for VC-backed startups.
NoGood gets its name from saying they’re “not a traditional marketing agency.”
Their services include content marketing and technical SEO, but also PPC, email marketing, SMS marketing, and more.
NoGood includes some impressive results in case studies, but we couldn’t find any examples of articles to share with you.
Their pricing for SEO services is unknown—you’d have to contact support for this.
Content production agency and platform.
Codeless is a full-service content marketing agency that creates everything from strategy to content for clients, and can scale up and down teams of writers according to content demand.
Their pricing starts at $10,000 per month.
Full-service content marketing agency.
Brafton provides a complete suite of content marketing and SEO services. It has offices in the US, Europe, and Australia, and an extensive global team of writers.
SEO packages with Brafton start at $1 per word—which can quickly add up for longer articles.
Results-driven SaaS marketing agency.
Bay Leaf Digital is a US-based agency with a distributed team that creates content, articles, social posts, and adverts for SaaS clients at various stages of growth.
Bay Leaf publishes case studies but unfortunately doesn’t include examples.
Pricing is custom and depends on your needs.
Helping SaaS businesses scale their MRR significantly through SEO.
SimpleTiger produce everything from SEO strategies to keyword research and creating content for SaaS companies.
Here’s an example of their work.
Pricing unavailable, but targeted at SaaS with minimum $10M ARR.
High-quality content marketing to enterprise companies, startups, and VC firms.
Animalz provides the full suite of content services, from strategies to content creation.
Pricing: custom, depending on your needs.
Content marketing services for busy SaaS marketing teams.
Content services from Uplift Content include eBooks, sales materials, articles, and case studies.
Uplift publishes quite a few case studies but no examples of content by them could be found.
Pricing starts at $1500 per month.
Canadian-based content writing firm.
Express Writers produces content for a wide variety of companies, including SaaS. It has a global team of writers at various levels and with a range of sector-focused specialties.
They don’t have sample content online, but you can request examples when contacting them.
They offer the lowest pricing out of all agencies on this list, starting at $57 per blog post.
We hope you’ve found this list of the 14 best SaaS content marketing agencies helpful.
Obviously, we’re biased—but we hope including reviews and examples for each of the companies on this list will help you make an informed decision for your content marketing needs: