About Encord
Encord is one of the world’s leading active learning platforms for computer vision projects.
They provide a wide range of tools and solutions, such as AI-assisted labeling, model training, diagnostics, and ways to find & fix dataset errors and biases, all in one collaborative active learning platform to get to production AI faster.
With over $17 million raised in seed and Series A funding, Encord needed to scale its marketing activities to increase brand awareness, generate more traffic, and ultimately, sales leads.
So, a newly-appointed Head of Marketing turned to ContentMethod to get the results Encord needed.
Key results
New blog posts
Monthly organic visitors
#1 Rankings for high-value keywords
The audience is highly-educated data scientists, data operations leaders, machine learning leaders, and others in AI/ML and computer vision data-centric roles.
Encord is in a competitive market, with dozens of other VC-backed startups and scale-ups trying to get the attention of this same audience.
Here are some examples of the articles ContentMethod is producing for Encord:
Five Ways To Improve The Quality of Your Labeled Data
The challenge
Encord needed to put some momentum behind its growth activities following the successful closure of an 8-figure Series A funding round.
As part of this, Encord needed Done-For-You (DFY) SEO content marketing services.
The challenge with content marketing was to:
- Produce dozens of high-quality articles that will help Encord increase SERPs visibility within the target markets/sectors, and amongst the audience they want to reach;
- Ensure these articles achieve impactful SEO results while engaging for their highly-educated, skilled audience, including the budget holders, decision-makers, and project managers;
- Make sure that content marketing is playing a positive role in generating top, middle, and bottom-of-the-funnel web traffic, and sales leads.
Since Encord started working with ContentMethod, we have produced dozens of engaging, high-quality SEO articles on a wide variety of topics.
In-depth research, a keen understanding of the company's products and services, and Q&A interviews have made all of this possible.
Testimonial
With ContentMethod’s help, Encord continues to increase web traffic, SERPs visibility, and is generating more sales leads from content marketing activities.
Encord is now expanding the collaborative relationship, with new projects and dozens of older articles being refreshed for SEO.
Here’s a testimonial:
From the start, the team was very impressed with the onboarding experience and content outputs from ContentMethod. They haved continued to produce high-quality articles, consistently well-researched, and always within deadline. The work the team has produced continues to have an ongoing and cumulative positive impact on where we sit in SERPs, web traffic, and sales leads.
Next steps
Ready to increase your traffic, conversion rates, and sales leads?
Book a quick call with ContentMethod: Let's talk content strategy, SEO, and how ContentMethod creates content that actually converts.